My old content died but analyze: should I repost it? Map the repost strategy: when to repost, how to reframe, whether algorithm punishes repeats. Calculate: if I reposted my best content to new audience members, would reach justify the redundancy? Give me the repost playbook: these pieces deserve reposting, this is how to reframe them, this is the timing. Include: when reposts work vs. when they're lazy, how to repost without annoying existing audience, and why your best content is wasted on your smallest audience.