I'm making serious content but analyze: should I use meme formats? Map the meme psychology: recognizable format = easier processing = higher engagement. Calculate: if I adapted my content to trending meme formats, would familiarity boost reach? Give me the meme strategy: these meme formats fit my niche, these cheapen my brand. Include: when memes help vs. hurt credibility, how to use meme formats without looking try-hard, and why avoiding memes might be missing accessible format.