I avoid mentioning big names but analyze: should I create response/commentary on controversial figures in my niche? Map the controversy engagement: responding to drama = borrowed attention = reach spike. Calculate: if I strategically commented on niche drama, would attention transfer justify potential backlash? Give me the controversy commentary strategy: these situations are opportunities, these are traps. Include: how to ride controversy without being toxic, when to comment vs. stay silent, and why avoiding all drama might be missing reach opportunities.