I ignore how people consume but analyze: how should content be designed for consumption context? Map the context: scrolling in bed, watching during commute, browsing during work break. Calculate: if I optimized for specific consumption contexts, would relevance increase? Give me the context strategy: my audience consumes content in these contexts, design for that. Include: how consumption context affects content design, which contexts to optimize for, and why ignoring context might be making content irrelevant to how people actually watch.