I post when inspired but analyze: should I plan content calendar 30 days out? Map the calendar strategy: planned content vs. spontaneous posting. Calculate: if I planned month ahead, would consistency and quality improve enough to boost reach? Give me the calendar framework: this is how to plan, this much flexibility to maintain. Include: when planning helps vs. when spontaneity is better, how to build content calendar that allows flexibility, and why winging it might be causing inconsistent quality.