I avoid competitors but analyze: should I collaborate with direct competitors? Map the collaboration psychology: joint audience, borrowed authority, algorithmic cross-pollination. Calculate: if I partnered with competitors for co-created content, would mutual audience exposure justify potential risk? Give me the competitor-collab strategy: these competitors are collaboration opportunities, these are threats. Include: when collaborating with competitors makes sense, how to approach without appearing desperate, and why seeing competitors as enemies might be limiting growth.