I chase follower count but analyze: do numbers equal success? Map metrics: follower count vs. engagement rate vs. actual business results. Calculate: 100K unengaged followers vs. 1K engaged followers vs. revenue. Show me the vanity metric trap: big numbers that don't convert. Give me the truth: engaged small audience beats large dead audience. Include: whether follower count matters, what metrics actually indicate success, and if I'm chasing vanity.