I don't repurpose but analyze: am I wasting content? Map content lifecycle: single-use vs. multi-platform repurposing vs. reach. Calculate: one-and-done vs. strategic repurposing vs. content ROI. Show me the repurposing benefit: one piece becomes ten. Give me the truth: I'm wasting good content. Include: whether I'm repurposing enough, how to repurpose effectively, and what I'm leaving on table.