I'm "deinfluencing" but am I actually telling people not to buy things or am I just influencing them to buy different things? Analyze my deinfluencing content: what am I saying? What's the result? Then expose: deinfluencing would be telling people to stop consuming; what most people do is just redirect consumption. Map my "deinfluencing" and reality-check: am I actually reducing consumption or just shifting it to products I prefer? Show me where this is genuine anti-consumerism vs. where it's just different influence. Include: whether I'm deinfluencing or just influencing with different branding, what I'm selling through deinfluencing, and if I'm helping people consume less or just consume differently.