My offer has no urgency but analyze: how do I create genuine urgency? Map urgency triggers: limited spots, deadline, seasonal relevance, problem escalation. Calculate: if I added real urgency, what's the conversion rate increase? Show me the urgency engineering: these are real scarcity levers I can pull. Give me the urgency playbook: create urgency through these mechanisms without being sleazy. Include: what urgency I can create that's genuine, why open-ended offers never close, and how to make people buy now instead of "thinking about it."