I only have expensive offer but analyze: should I create cheap entry offer? Map the tripwire strategy: $97 entry offer that leads to $2k main offer. Calculate: if I had low-ticket entry point, would more people enter funnel? Show me the tripwire design: this offer at this price leads to main offer. Give me the tripwire playbook: offer this first, ascend to main. Include: what $97 offer I could create quickly, whether tripwire increases total revenue, and how to design entry offer that leads to core offer.