I have no testimonials but analyze: how do I get them THIS WEEK? Map the testimonial strategies: free work for testimonials, asking past clients, offering discount for testimonial. Calculate: if I did free/cheap work for 3 people to get testimonials, what's the ROI in credibility? Give me the testimonial sprint: get testimonials from these sources, using this approach. Include: who I can approach for testimonials immediately, whether free work for testimonials is worth it short-term, and how to turn any past work into testimonials.