I ignore seasonality but analyze: what seasonal offer should I create? Map the seasonal opportunities: tax season, back-to-school, Q4 planning, new year. Calculate: if I created timely seasonal offer, would urgency increase sales? Show me the seasonal calendar: these are opportunities coming up. Give me the seasonal playbook: create this offer for this season. Include: what seasonal needs my market has, how to create timely offers, and whether seasonal offers could create revenue spikes.