I offer money-back guarantee but analyze: should I remove it? Map the guarantee psychology: does it increase trust or attract wrong clients? Calculate: if I removed guarantee and raised price, would I get better clients and fewer refunds? Show me the guarantee math: cost of refunds + wrong clients vs. cost of fewer conversions. Give me the guarantee strategy: these offers need guarantees, these don't. Include: when guarantees help vs. hurt, whether guarantee is attracting tire-kickers, and if I should make offer so good no one asks for guarantee.