I do one-time projects but analyze: how do I create recurring revenue? Map the recurring opportunity: what do clients need ongoing? What can I turn into retainer? Calculate: three clients at $700/month = $2,100 recurring vs. one-time projects. Show me the recurring conversion: turn this service into retainer. Give me the retainer pitch: this is what recurring includes, this is why it's valuable. Include: what one-time work I do that clients need repeatedly, how to pitch retainer vs. project, and whether recurring revenue would stabilize income.