I do custom work but analyze: should I productize? Map the productization: take custom service, define scope exactly, fixed price. Calculate: would productized service at $2k get more buyers than custom quotes? Show me the productization formula: these services can be standardized. Give me the productized offer: exactly this scope, exactly this price, exactly this timeline. Include: what custom work I repeat enough to productize, why fixed-scope reduces friction, and whether custom quotes are slowing down sales.