My offer is features-based but analyze: should I position it as pain relief? Map the pain points my offer solves: what's the actual pain, not the surface problem? Show me the pain-based positioning: frame offer around pain relief not feature delivery. Calculate: does pain-based marketing convert faster than feature-based? Give me the pain amplification script: this is the pain, this is the cost of not solving it, this is how I solve it. Include: what pain I'm actually solving vs. what I think I'm selling, why people buy pain relief faster than improvement, and how to position my offer around urgent pain.