I'm benefit-focused but analyze: should I lead with pain? Map the pain vs. benefit: people buy to avoid pain faster than gain benefit. Calculate: if I repositioned all marketing around pain relief, would conversion increase? Show me the pain positioning: lead with this pain, agitate it, then solve it. Give me the pain-first messaging: rewrite offers starting with pain. Include: what pain I solve that I'm not emphasizing, why pain-based marketing converts better, and whether my benefit-focused positioning is too weak.