I wait for inbound but analyze: should I do outbound? Map the outbound opportunity: cold email, LinkedIn DMs, direct outreach. Calculate: if I sent 100 outbound messages per week, what's the client conversion? Show me the outbound formula: message volume × response rate × close rate = clients. Give me the outbound playbook: target these people, send this message, expect this response. Include: what outreach I should be doing that I'm avoiding, why waiting for inbound is slower, and how to do outbound without being spammy.