People have objections but analyze: should I address them before they ask? Map common objections: price, timing, trust, capability. Calculate: if I built objection-handling into offer presentation, would conversion improve? Show me the pre-emption strategy: address these objections proactively. Give me the objection script: acknowledge objection, provide answer, before they raise it. Include: what objections I'm waiting for them to raise that I should address upfront, how pre-emption increases trust, and whether I'm letting preventable objections kill deals.