I do one part but analyze: should I expand to full service? Map the vertical opportunity: what else does client need in same journey? Calculate: if I offered complete solution instead of one piece, could I charge $5k instead of $1k? Show me the integration: combine these services into full solution. Give me the vertical expansion: add these services to become complete solution. Include: what additional services my clients need, whether full service commands premium, and if I should own the entire customer journey.