I use generic language but analyze: should I speak my niche's exact language? Map the language patterns: what words does my target market use? Calculate: if I mirrored their exact language, would resonance increase? Show me the language shift: say this instead of that. Give me the vocabulary: these are the words my market uses. Include: what industry-specific language I should adopt, why generic marketing language might not resonate, and how to sound like insider not outsider.