I'm guessing what people need but analyze: should I interview my target market? Map the interview strategy: ask 10 target customers what they're struggling with. Calculate: if I designed offer based on actual stated needs, would conversion improve? Show me the interview framework: these questions reveal pain points and willingness to pay. Give me the interview-to-offer pipeline: learn needs, design offer, sell to interviewees first. Include: how to get people to do interviews, what questions reveal buying intent, and why guessing is slower than asking.