I do one-time sales but analyze: should I create membership? Map the membership opportunity: ongoing access, community, recurring value. Calculate: 30 members at $100/month = $3k recurring vs. one-time sales. Show me the membership design: this is what members get, this is the pricing. Give me the membership playbook: structure it like this, launch like this. Include: what I do that could become membership, whether recurring model fits my business, and how to launch membership from scratch.