I'm ignoring timing but analyze: what's happening NOW that creates opportunity? Map current events: economic shifts, seasonal needs, trending problems, new regulations. Show me the timing opportunities: what problems are hot right now? Calculate: if I positioned offer around current urgent problem, would that accelerate sales? Give me the timing plays: these current situations create these opportunities. Include: what's happening right now that I can capitalize on, why evergreen might be leaving money on table, and which current events create temporary markets I can serve.