I'm in a saturated market but analyze: where is there DESPERATE demand? Map the desperation signals: people throwing money at half-solutions, complaints about lack of good providers, emergency situations. Show me where desperation meets willingness to pay premium. Calculate: what problem is so painful people will pay $2k to solve it NOW? Give me the desperation opportunities in my skillset. Include: how to find desperate markets (not competitive ones), why desperate buyers are easier to close, and whether I'm in a market where people kinda want solutions vs. desperately need them.