I have free lead magnet but analyze: should I charge for it? Map the paid lead magnet: charge $7-27 for lead magnet to filter serious buyers. Calculate: would paid lead magnet reduce free tire-kickers and increase quality? Show me the paid lead magnet model: charge this, filter for this. Give me the monetization strategy: turn free into paid. Include: whether free lead magnet attracts wrong people, if paid lead magnet would filter for buyers, and how much to charge for lead magnet.