I have basic knowledge but analyze: where is basic knowledge worth premium? Map the knowledge arbitrage: what I know that's common in my world but rare in another. Show me the arbitrage opportunity: sell basic knowledge to audience that doesn't have it. Calculate: if I taught basics to complete beginners, could I charge $2k/month without being "expert"? Give me the arbitrage positions: these audiences would pay for my basic knowledge. Include: what I'm dismissing as "too basic" that beginners desperately need, why I don't need to be an expert to charge, and where my average is someone else's advanced.