I offer standard service but analyze: should I offer emergency/rush option? Map the emergency premium: people pay more for speed. Calculate: if I offered 2x price for rush service, how many would pay it? Show me the rush service pricing: normal timeline vs. rush timeline vs. emergency. Give me the premium positioning: this is how to frame rush service. Include: what services can be rushed, how much premium to charge for speed, and whether I'm leaving money on table by not offering fast option.