I offer DIY or DFY but analyze: should I offer done-with-you? Map the middle option: coaching + implementation, shared accountability. Calculate: would done-with-you at $1,500 get more buyers than DFY at $3,000? Show me the DWY positioning: perfect for people who want help but not full service. Give me the DWY structure: this is what I do, this is what they do, this is the price point. Include: whether middle option captures buyers I'm losing at extremes, how to structure done-with-you efficiently, and if offering three tiers increases total sales.