I lack credibility but analyze: whose credibility can I borrow? Map credibility sources: associations, certifications, client logos, media mentions. Calculate: if I added borrowed credibility, would conversions increase? Show me the credibility borrowing: get these affiliations, display like this. Give me the credibility playbook: borrow authority from these sources. Include: what credibility I can acquire quickly, how to display borrowed credibility, and whether lack of credibility signals is hurting sales.