My competitors are strong but analyze: what's their weakness I can exploit? Map competitor weaknesses: slow delivery, bad communication, limited availability. Calculate: if I positioned specifically against competitor weakness, would that steal their clients? Show me the weakness exploitation: they fail here, I excel here. Give me the positioning: "Unlike [competitor] who [weakness], I [strength]." Include: what competitors do poorly that I do well, how to position against weakness without being negative, and whether direct comparison would win me clients.