My competitors charge $X but analyze: should I charge the opposite? Map competitor pricing: are they all cheap (I should be expensive) or all expensive (I should be cheap)? Calculate: if I positioned at opposite end of market, would differentiation get me clients faster? Show me the pricing arbitrage: these competitors cluster here, this gap exists there. Give me the opposite positioning: charge this to stand out from competitors. Include: whether I should be the premium option or the accessible option, how pricing positions me, and if matching competitor prices makes me invisible.