I sell services but analyze: should I sell paid audits first? Map the audit approach: charge $500 for audit/analysis, convert to $2k implementation. Calculate: would paid audits be easier to sell than full service? Show me the audit positioning: pay for audit, get roadmap, optional implementation. Give me the audit playbook: price it here, deliver this, convert this way. Include: what audit I could offer, why paid audits are easier yes than full engagement, and how audits lead to bigger sales.