My offer is information but analyze: should I add accountability? Map the accountability premium: people pay more for accountability than information. Calculate: if I added accountability/coaching to info product, could I charge $2k instead of $200? Show me the accountability design: this is what accountability includes. Give me the pricing justification: accountability justifies this premium. Include: what accountability I could add to current offers, why accountability justifies higher prices, and whether pure information is commoditized.