Terrified of unsubscribes but analyze: quality or quantity? Map unsubscribes: unsubscribe fear vs. list quality vs. engagement. Calculate: holding everyone vs. engaged subscribers vs. results. Show me the unsubscribe reality: unsubscribes improve list quality. Give me the truth: want unengaged to leave. Include: whether unsubscribes are good, what list quality means, if engaged beats large.